Default Setup vs Custom Build
Start with what works. Customize when you need to. Both paths lead to the same powerful platform.
Default Setup
Ready in 30 seconds
Pre-configured settings based on how most people use a CRM. Sign up and start adding contacts immediately.
- Standard contact fields (name, email, phone, company)
- Basic sales pipeline with common stages
- Simple task list with due dates
- Basic calendar view
- Essential tags for categorization
Best for: Getting started quickly, testing Feather, or when standard workflows fit your needs.
Custom Build
Your way, your pace
Start from scratch or modify the defaults. Shape every aspect of Feather to match your exact workflow.
- Define your own contact fields
- Create pipelines for any process
- Build custom views and filters
- Design your own tag taxonomy
- Set up personalized automations
Best for: Unique workflows, specific industries, or when you know exactly what you need.
You can switch anytime
Start with defaults, then customize later. Or start custom from day one. There's no penalty for changing your mind—your data stays exactly where it is.
In practice
See how the journey from default to custom works
Wedding photographer
Uses standard contact fields and basic pipeline.
Adds custom fields for venue, date, package type. Creates pipeline stages like 'Inquiry → Consultation → Booked → Shot → Delivered'.
SaaS founder
Uses default sales pipeline and contact management.
Adds custom fields for MRR, plan type, renewal date. Builds automations for trial expiry and upgrade nudges.
Keep it simple
- Use default settings
- Focus on your work, not configuration
- Change only what doesn't fit
Go advanced
- Build from scratch
- Define every field and workflow
- Create a perfectly tailored system